Is Mailchimp still free?

Yes, but the free plan is limited. It supports up to 500 contacts with basic email sending and 1-step automations. The new pricing model charges by contacts rather than sends, which means costs increase as your list grows even if you send infrequently.

Is Brevo the same as Sendinblue?

Yes. Sendinblue rebranded to Brevo. The product and features are the same under the new name. If you see references to Sendinblue in older comparisons, they apply to the current Brevo product.

Is Resend only for developers?

Resend is developer-first but not developer-only. It provides a clean API for sending transactional and marketing emails with React email templates. If you are comfortable with code or have a developer on your team, Resend offers the best sending experience. Non-technical teams will find Mailchimp or Brevo more approachable.

Which is best for transactional emails?

Resend. It was built for transactional email with fast delivery, a developer-friendly API, and React-based email templates. Brevo also supports transactional email. Mailchimp's transactional offering (via Mandrill) is available on paid plans but less developer-friendly than Resend.

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Mailchimp vs Brevo vs Resend 2026: Which Email Tool Fits Your Sending Workflow

A workflow-fit comparison for teams choosing an email platform

By StackBuilt

• April 29, 2026 • 5 min read

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Mailchimp vs Brevo vs Resend 2026: Which Email Tool Fits Your Sending Workflow

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